Social Media is the New Branded Homepage
With more brands adopting social-first, optimizing every ‘share’ and ‘like’ is an opportunity to build an identity and community. This strategy has the potential to convert target audiences for brands to community members and eventually brand advocates.
Engaging Video Content
Social media posts with video have 48% more views than just text or images. Moreover, social video generates 1,200% more shares than text and image content combined.
Video is able to connect with people, especially if the message is personal and it resonates with the viewer. The good news is you don’t have to be a Hollywood director to start posting videos on your social media channels.
Using your smartphone and even free video editing tools, you can put your small business on the map with social media. The key is to keep recording, editing and posting, because the more you do it the better you will get.
Conversation not Broadcasting
According to the report, brands that figure out how to convert target audiences to community members are going to win in 2020. And this will require brands, or anyone on social media for that matter, to have conversations with their audience.Adobe says your social media content is an ice-breaker for having a personal connection and conversation for eventually forming deep and long-lasting relationships.
The rise of microinfluencers
Before social media influencers, brands relied on celebrities and characters to sell their products. When audiences started to crave more authentic advertising, brands turned to social media influencers.
But now larger influencers are struggling to maintain authenticity and becoming increasingly expensive. As a result, brands are turning to micro-influencers, social media personalities who have high influence over their specific niches.
Running a contest is something every small business should do to increase engagement through social media marketing. It increases your visibility, followers, and engagement. Giveaways and contests have proven that they generate better engagement than many alternatives available.
Local Targeting Will Become More Prevalent
Just like local SEO is for local brands who want to get more organic traffic, local targeting is the counterpart for social media. A lot of brands use location-based targeting to reach out to and attract people from a specific geographic location.
One common way in which brands attract a local audience is by geo-tagging their posts and stories. If you add a location to your social media content, it will automatically draw-in a local audience. For example, if you use the “boost post” option on Facebook, you can also select the locations that you want to target. Facebook will show your posts to users in those locations.
Social media is a dynamic and competitive space and these trends can help you ace your social media game. So, keep abreast of the latest developments around these themes and use these for your social media initiatives.