1. Use the right Instagram hashtags
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.
So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use popular hashtags within your photos, you’re much more likely to reach new users and be discovered.
2. Use Instagram stories to entertrain your followers
Some people like to explain the purpose of Instagram Stories for business owners like ’snacks’ to your audience between their main meals of the day (your Instagram feed posts). If you are serious about making sure that you grow your Instagram business profile you should definitely dedicate some time to creating vertical content (videos and images) that you can share on Instagram Stories.
If you are banging your head against the desk trying to come up with Instagram Stories ideas, here are a few that will get you on the right track.
3. Participate in massively popular conversations.
For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.
4. Develop your own Instagram style.
It’s human nature to want to fit in, but on Instagram, you want to stand out. Indian beverage brand Frooti has developed such a unique visual content style, it’s instantly recognizable every time a user sees a Frooti post in their newsfeed. Check it out:
5. Upload Frequent relvant videos – Behind the scenes
Instagram’s change to allow minute-long video gives your business a great opportunity to create engaging videos about your products and business. Some awesome ideas for creative videos include how-to videos or a video showcasing one of your happy customers and their experience.
Video’s awesome because it’s more dynamic than a simple image – it’s eye-catching, because it animates when people see it on their feeds. Creating video content that’s exciting and engaging is a great way to grow your instagram followers..
6. Tag influential accounts
One strategy I’ve seen people use often to grow their Instagram followers is to tag influencers or relevant accounts in their photos. However, this isn’t about notifying them or drawing their attention to your photo. Instead, it increases the chances people who follow them will see your photo on their explore feed, as Instagram’s algorithm is more likely to deem your photos more relevant to their interests.
If you’ve got a great content strategy, people who see your photos will be likely to follow you, as long as they love the things you’re posting. On top of that, your photos can show in influencers’ tagged photos, increasing the chance that their followers will see your profile.