4. Develop your own Instagram style.
It’s human nature to want to fit in, but on Instagram, you want to stand out. Indian beverage brand Frooti has developed such a unique visual content style, it’s instantly recognizable every time a user sees a Frooti post in their newsfeed. Check it out:
5. Upload Frequent relvant videos – Behind the scenes
Instagram’s change to allow minute-long video gives your business a great opportunity to create engaging videos about your products and business. Some awesome ideas for creative videos include how-to videos or a video showcasing one of your happy customers and their experience.
Video’s awesome because it’s more dynamic than a simple image – it’s eye-catching, because it animates when people see it on their feeds. Creating video content that’s exciting and engaging is a great way to grow your instagram followers..
6. Tag influential accounts
One strategy I’ve seen people use often to grow their Instagram followers is to tag influencers or relevant accounts in their photos. However, this isn’t about notifying them or drawing their attention to your photo. Instead, it increases the chances people who follow them will see your photo on their explore feed, as Instagram’s algorithm is more likely to deem your photos more relevant to their interests.
If you’ve got a great content strategy, people who see your photos will be likely to follow you, as long as they love the things you’re posting. On top of that, your photos can show in influencers’ tagged photos, increasing the chance that their followers will see your profile.