Fill out your Facebook Page with searchable information.- Customise your page profile
For example, once you’ve created your Facebook Page, make sure the About section of your page includes:
- An overview of what your business has to offer
- A link to your website
- Any other information that will help prospects understand your business better
Include Facebook Like Boxes on your website and blog.
If you have a website or blog, use Facebook’s various social plugins to get people to ‘Like’ your page without having to go over to Facebook.com.
While Facebook’s Like Button allows users to like individual pieces of content on the web and share them on Facebook, the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof to amplify your page. It displays your page’s number of Likes along with the faces of some of your Facebook fans. To implement it, visit this link and customize your button. Then, generate the code and embed it on your website, blog, and wherever else you’d like it to appear.
Want to see it in action? Go ahead and like Sprout Digital Facebook Page by clicking the button below. ;)[/vc_column_text][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Incorporate Facebook into your offline communication channels.
- Think about ways to encourage patrons to become Facebook fans. Here are some ideas to get you started:
- Place stickers in your front windows promoting your page’s name.
- Include your Facebook URL on your receipts.
- Run a promotion where customers who become Facebook fans on the spot get small discounts.
Market your business offline? Include links to your Facebook Page and other social media profiles on printed ads, flyers, coupons, catalogs, business cards, and direct mail assets.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Make use of Facebook Invite button
Facebook users are more likely to interact with a page that already has a lot of people.
This is a form of “social proof” that increases your credibility and trust between you and your prospects. However, if your Facebook page as zero, then you will have a hard time trying to build a social following.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Facebook offers a type of ad called a “Page Like Ad,” which contains a CTA suggesting that users Like your Facebook Page.
These ads can appear in users’ News Feeds or in the ad column on the right-hand side of their web browser when they’re on Facebook.
They work for many reasons. But mainly it’s because:
- they have great social proof (as shown above) — ie. they show pages your friends have Liked — which makes you want to Like them too
- they’re the easiest ads to set up — and tend to be the least expensive
- they get your page instant exposure to new fans
Here’s what a Page Like Ad looks like on a mobile News Feed:
Host a Facebook Contest
People love to take part in contests. Thus, creating contests on the topics related to your industry and allowing users to participate in it can engage a lot of your targeted audience. If you have just launched your page, it could let you have a good promotion along with a sudden jump in the number of likes.
Getting likes and engaging people on Facebook is much easier than the other social media platforms available online. With a smarter approach, you can up your number of followers in a very short time.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Be active Engage With Your Audience Often
The more you engage with people, the more of a connection they’ll feel with your brand.
One engagement tactic is asking questions in your posts. This gives you an opportunity to start a conversation with leads by following up when they respond.
Including video in your posts also encourages engagement by creating a personal connection with users.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Cross promote via other channels
Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.
Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic — you don’t want to spam the other audiences that you’ve worked so hard to develop.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
More Facebook Likes Equals More Trust
Struggling to get more likes to your business page or have a burning question on how to get more Facebook likes. Shoot me an email firstname.lastname@example.org or call me at 0434499831. I am happy to discuss with you in detail.[/vc_column_text][/vc_column][/vc_row]