5 Tips for creating the best Facebook offer ads
From here you’ll be able to start building your first offer ad by selecting your business page and clicking Create Offer.
We’ve put together a few tips and tricks for this part to help you optimize these ads.
This creates a sense of urgency for your offer and can boost engagement as a result. Remember, you’re not creating evergreen content in these ads. Offer ads are meant to be a one-time offer.
Pin offers to your business page.
While your ads will display in the Newsfeed, pinning it to your Facebook page is a great way to boost engagement. If someone misses the ad because they’re scrolling too fast, or just wanted to check out your page during their research, they can always find your current offer when it’s pinned.
Create goals for both claimed offers and actual purchases.
Measuring the success of an offer ad is going to be a little different from other campaigns. As Facebook users can claim (or save) the ad without making a purchase, you need to account for this in your reporting. If you’re asking “Why should I report on people who didn’t make a purchase?”, the answer is retargeting. When someone claims your offer ad, that means they’re interested in your product, so you can create ads that continue building on the value your product provides and display them to these “claimed but not purchased” users.
Offer ads should be built to target specific segments of your audience. When you remove the ability to share your ad, it makes it easier to track the engagement of that audience, as you’re not going to get as many outside Facebook users using the ad.
Make sure you’re 100% confident.
You can’t edit offer ads once they’re live, so it’s important that you nail the ad copy and images on the first try. This is especially important when you’re testing variants using A/B testing.
Keep these best practices in mind when you’re creating your Facebook offer ads and you’ll be able to create offer ads that not only entice customers, but work together with your existing campaigns to move people closer to making a purchase. Just remember to always make sure you’re following Facebook’s Advertising Guidelines as well.