There are a lot of factors that go into a customer’s decision to make a purchase from your company.
When I’m deciding whether or not to buy something, for example, I typically ask my friends for recommendations and then do a lot of online research of my options.
And since it’s so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you — and that can have a huge impact on if a customer purchases from you or not. If you think reviews are more trouble than they’re worth, consider this fact: 80% of customers trust reviews as much as they trust personal recommendations, and only trust immediate recommendations from friends and family more.
In the below presentation, I have shared some easy ways to get more social media reviews that you can use on a regular basis.